THE DEFINITIVE GUIDE TO
SCALING YOUR REAL STATE BUSINESS
Learn the proven strategies, systems and tactics to scale your real estate organization like a CEO.
In this FREE definitive guide you will learn to:
• Craft a compelling, crystal clear vision to stay ahead from your present and future competitors.
• Enhance your service by understanding exactly what motivates your customer.
• Unite your team to reach milestones easier and reduce confusion along the way.
• Develop a unique, competitive value proposition that persuades your prospects.
• Gain fresh industry insights to better understand how you can bulletproof your business from your competition and future trends.
Your information is kept safe and secure and we do not share your information with anyone.
KEN GOODFELLOW HAS BEEN FEATURED IN
What's Included
Chapter1
VISION
• Get crystal clear on what your organization’s vision should include.
• Learn to craft a compelling, clear vision that inspires everyone in your organization.
Chapter 2
CORE VALUES
• Know the 4 key core value elements your organization should have if you’re looking to grow your business
• Understand the winning combination of “preserve the core and stimulate progress”
Chapter 3
CORE CUSTOMER
• Understand the root of your customer’s motives, buying decisions, values and risks so you can tailor sales presentations based on their customer profile.
• Gain awareness of your business's internal and external operations to address your customer’s motives and inspire opportunities to improve your service.
Chapter 4
VALUE PROPOSITION
• Learn the 5 characteristics of a great value proposition.
• Craft a unique, powerful, and persuasive value proposition that can be used in all aspects of your marketing and sales presentation.
Chapter 5
S.W.T
• Understand why as a business owner S.W.O.T does not provide the full picture and why to replace it with S.W.T instead.
• Get a fresh, modern perspective on how you should calculate Strengths, Weaknesses and Trends in your industry to position your business for longevity.
Chapter 6
ACCOUNTABILITY & KPIs
• Sustain superior results from your organization across all departments.
• Gain insight on how you can quantify individual performance in a way that can motivate your team to work more efficiently and exceed expectations.
Chapter 7
MILESTONES
• Set clear, tangible milestones to anchor your business vision for lasting success.
• Use a data-driven approach with your milestones as the ultimate way to benchmark success.
FILL OUT THE FORM BELOW TO GET INSTANT ACCESS TO
SCALING YOUR
REAL ESTATE
BUSINESS
Your information is kept safe and secure and we do not share your information with anyone.
What People Are Saying
Jim Dolanch
"When I started out with Coach Ken I was a single agent doing around 40-50 transactions a year. Over the 10-year time period I now have a team of 6 doing approximately 150 transactions a year and we’re #1 in our market."
The Jim Dolanch Team
Jane Lee
"Coach Ken and his team are phenomenal! We started with the coaching program and already we are seeing major changes and impact on our business."
The Jane Lee Team
About Coach Ken Goodfellow
Ken Goodfellow has been acclaimed as one of the top and most trusted real estate coaches in North America. After running a successful real estate brokerage with over 200 agents, he sold his business and began coaching top tier producers to scale their own business and stand out from the competition. As a personal coach to top producers, his client list reads like the Who’s Who of Real Estate.
